Rumbo Marketing · El Paso, TX
Google Ads Management in El Paso, TX
Google Ads puts you at the top of the page the moment someone is ready to buy. We build and manage campaigns that are measured by leads, not clicks.
Why it matters
SEO takes time. Google Ads can bring qualified traffic tomorrow. The catch is that it’s easy to waste money: broad keywords, no negative keywords, no conversion tracking and ads that send people to a homepage that doesn’t convert.
We set up campaigns the careful way, track every call and form, and keep cutting what doesn’t work so your budget goes to the searches that bring customers.
What’s included
- Keyword and competitor research for your services and service area
- Search, Performance Max and local campaigns structured around your services
- Conversion tracking for calls, forms and bookings with Google Analytics 4 and Tag Manager
- Ad copy and extensions in English, with Spanish campaigns available when your market calls for it
- Landing page recommendations or dedicated landing pages built for conversion
- Ongoing optimization: bids, search terms, negative keywords and budget allocation
Who it’s for
Google Ads is a good fit when people already search for what you sell: emergency and home services, legal, medical, education and local retail. If demand is low or you need to create awareness first, we’ll tell you and point you to Meta Ads instead.
How we work
- Free audit. We review where you stand today and where the opportunities are.
- Plan. You get a clear plan with priorities, timeline and monthly cost.
- Launch. We do the work and keep you updated.
- Report and improve. Every month you see what’s working and what we’re changing next.
Frequently asked questions
How much should I spend on Google Ads?
We work with businesses that can invest at least $1,000/month in ads, paid directly to Google with your own card, never through us. Below that, there usually aren’t enough clicks to get consistent leads, and we’ll recommend local SEO first. Management starts at $497/month plus a one-time $497 setup that includes call and conversion tracking.
How fast will I get leads?
Ads can start showing within days of approval. The first weeks are about learning and cutting wasted spend, so give a campaign at least its first month or two before judging it.
I tried Google Ads before and it didn’t work. Why would this be different?
The usual culprits are broad keywords, no negative keywords, no conversion tracking and ads sending people to a homepage that doesn’t convert. If you have an old account, we review it in the free audit and show you where the money went.
How do you make sure I get quality leads, not just clicks?
We track every call and form, filter out irrelevant searches with negative keywords, target only the areas and hours you serve, and adjust based on which leads actually turn into customers. That last part needs your feedback.
Will I own my Google Ads account?
Yes. Campaigns run in an account that belongs to your business, so your data and history stay with you.
Not sure where your marketing is leaking customers?
Tell us about your business. We’ll review your website, Google presence and ads, and send you a short, honest list of what to fix first. No cost, no pressure.